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Last Words
Samsung Electronics and Warner Bros. Consumer Products Announce Groundbreaking Matrix Partnership
By Samsung and thelastfreecity.com
06/02/2003
Samsung Electronics and Warner Bros. Consumer Products will soon divulge the specific details regarding their unprecedented global partnership with Warner Bros. Pictures and Village Roadshow Pictures' blockbuster Matrix franchise.
The unparalleled joint venture covers worldwide promotional rights for the highly anticipated second and third installments of the groundbreaking Matrix trilogy, The Matrix Reloaded (set for release May 15, 2003) and The Matrix Revolutions (November 2003), and extends to the DVD/VHS releases of The Matrix Reloaded and The Animatrix, a collection of nine visionary short films that inter-connect with the upcoming Matrix films and video game Enter the Matrix.
More details about Samsung's innovative partnership with Warner Bros. ' vastly influential Matrix property will be announced in coming weeks.
"The Matrix Reloaded and The Matrix Revolutions offer Samsung unique opportunities to ignite excitement and enthusiasm among our consumers, our employees and our retail partners," said Eric Kim, Executive Vice President, Samsung Electronics Global Marketing Operations. "It is a natural fit for Samsung to be a part of an exciting entertainment franchise that provides a perfect showcase for our products and integrates our technology into the hyper-advanced, effortlessly fashionable world of The Matrix."
"What Samsung is preparing in conjunction with The Matrix Reloaded and The Matrix Revolutions is unlike any promotional venture," said Joel Silver, producer of The Matrix trilogy. "We look forward to unveiling different aspects of this truly inventive partnership as we approach the release of The Matrix Reloaded."
Silver and writer-directors Larry and Andy Wachowski are currently in post-production on The Matrix Reloaded and The Matrix Revolutions. Keanu Reeves, Laurence Fishburne, Carrie-Anne Moss and Hugo Weaving reprise their roles from The Matrix, the acclaimed action thriller that won four Academy Awards, broke Studio box office records by accumulating over $475 million in worldwide theatrical receipts, and was the first DVD title to sell one million units. To date, The Matrix has accumulated worldwide VHS/DVD sales of $325 million.
The Matrix Reloaded and The Matrix Revolutions will be released worldwide in 2003 by Warner Bros. Pictures, an AOL Time Warner Company, and in select territories by Village Roadshow Pictures.
Samsung is the world's fastest growing brand as ranked by BusinessWeek / Interbrand in July 2002 and one of the largest producers of wireless handsets, flat panel TVs, DVD players and other consumer electronics.
Read the full article with pictures at the last freecity
Links:
Samsung press release
thematrixphone.com
Boing Boing article
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