|
|
|
|
|
Last Words
Online Gaming is Hot Stock to Buy
By Gambling Magazine
09/11/2002
Online gaming has been universally identified as the hot stock area in e-commerce over the next five years, with expansion into gambling applications for interactive television singled-out as a potentially huge growth area.
Channel 4's Late Night Poker show, which attracts more than a million viewers despite a graveyard slot, is working on a range of digital services to ride that wave.
BSkyB is preparing to respond with a massive marketing push to boost its coverage of the upcoming Poker Million tournament, a move that will be accompanied by a raft of services following the company's winning of an interactive gaming licence last month.
Year on year growth, increasingly powerful technology and growing digital penetration means 'e-gaming clearly has the potential to become a huge market globally.
The mobile phone industry is also keen: gaming is increasingly being seen as critical component of the entertainment-led 'killer-app' that will finally kick start the market for 3G services.
According to one recent report, gambling on mobile devices is set to become a significant earner; with sector revenues expected to reach $700m by 2006.
Read the full article at Gambling Magazine
|
|
|
